16 key takeaways from the Vision Zero Conference 2025

On 9 April 2025, we once again hosted the Vision Zero Conference at Hotel Nyborg Strand. We have gathered some of the key takeaways from the day here – insights and perspectives shared by our external speakers. Use them as inspiration for your occupational safety and health initiatives and as part of the ongoing journey towards a higher level of prevention in your organisation.

#1

Start with a clear strategic direction and apply the Vision Zero mindset to embed prevention, care and accountability into your organisational culture. Use it not just as a method, but as a shared language for change.

#2

Ensure top management takes visible ownership of the safety agenda. Leadership commitment must be more than words and you need to demonstrate it through consistent action and presence.

#3

Lead by example at all levels – integrate safety into every operational and strategic decision, and act as a role model for the behaviours you want to see.

#4

Treat safety as a shared responsibility and make sure to move beyond compliance and create a culture where everyone feels responsible for preventing harm. What you tolerate becomes your culture.

#6

Accept that cultural change takes time which is why you need to stay patient, persistent and consistent. Culture is built through everyday actions, not one-off initiatives.

#7

Build motivation and ownership across the organisation and involve employees, communicate clearly, and make it meaningful for everyone.

#8

Develop leadership training that is practical, relevant and tailored to the real-life challenges your leaders face. Equip them to lead safety, not just manage it.

#9

Invest in your health and safety organisation and build competencies in change management and the psychological working environment.

#10

Embrace the evolving role of the EHS professional and shift from technical specialist to strategic development partner who drives long-term cultural change.

#11

Structure your health and safety efforts to support collaboration and wellbeing – especially during times of organisational change, where clarity and trust are essential.

#12

Align initiatives across departments and ensure shared understanding, clarify expectations, and develop common competencies to support a unified approach.

#13

Combine multiple efforts into a coherent strategy and avoid relying on isolated actions. Think holistically and ensure that initiatives reinforce each other.

#14

Define clear, meaningful KPI’s for safety culture and proactive behaviour and follow up regularly to track progress, learn and adjust.

#15

Measure psychological risk levels and assess the maturity of your preventive culture and use data to guide your efforts and prioritise where it matters most.

#16

Make documentation simple and accessible and implement systems that support your safety work and reduce administrative friction.